Source: Moose Toys/The Toy Book

Summer is heating up for Moose Toys as the Australian toymaker expands its offerings for two popular brands.

New characters from the Marvel Universe are joining the Heroes of Goo Jit Zu. The squishy, stretchy, goo-filled toys were a hit last year, and now iconic super heroes including Spider-Man, Hulk, Captain America, and Iron Man have joined the crew. Each figure can be stretched up to three times its size.

“Kids gave Heroes of Goo Jit Zu an incredibly warm welcome from the very start, quickly making it a top-seller in the toy aisle,” says Moose Toys’ co-owner Paul Solomon. “We had a lot of fun reimagining these iconic Marvel characters through the squishy, stretchy, gooey lens that is unique to Heroes of Goo Jit Zu. Our early sales at retail have been incredible, so it’s clear that kids are loving exploring the Marvel universe with Moose Toys.”

Source: Moose Toys

Just in time for Shark Week (Aug. 9-16), the new Treasure X Sunken Gold Shark’s Treasure sails into stores.

Kids can crack open the bottle-shaped packaging to release a giant shark. Once the shark is freed, kids will have to dissect the shark’s belly to rescue the treasure hunter that’s trapped inside. From there, it’s time to hunt for the hidden treasure chest.

The new set hits stores on August 1.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.