Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

The campaign has kicked off online and has international events scheduled to begin on July 25, in advance of the globally recognized International Day of Friendship on July 30. Families can visit the Hasbro website for service project ideas that strengthen friendship and help others.

Four international events, taking place in Singapore, on July 25; New York City, on July 30; São Paulo, on August 5; and London, on August 7, will engage children in volunteer activities inspired by each of the six main My Little Pony characters. The service projects available online and onsite during the volunteer events include packing healthy meals, creating blankets, and assembling health and wellness kits for families in need.

At each of the four global events, children will visit both volunteer activity stations and Friendship Fun stations, where they can make new friends and enjoy My Little Pony brand themed activities.

“Friendship and altruism build the foundation of the My Little Pony brand, so we wanted to celebrate International Day of Friendship with a significant, meaningful campaign,” says Samantha Lomow, senior vice president of Hasbro Brands. “We are proud to collaborate with generationOn to provide the inspiration and opportunity for families around the world to help their local communities and make an impact globally.”

Fans can also follow both @Hasbro and @generationOn on Twitter and use #MLPFriendshipDay to join the conversation.