After releasing year-end financials and several pieces of Power Rangers news, Hasbro dropped an early look at one of the new My Little Pony toys that they’re positioning for the holiday season this year. The My Little Pony Oh My Giggles Pinkie Pie is just one item from a new MLP lineup that will be shown for the first time at Toy Fair New York this month.

The ticklish electronic figure responds to kids’ touch. When kids tickle her chest, Pinkie Pie laughs, and the more she’s tickled, the harder she laughs and the faster she moves. The toy also has a light sensor in the figure’s mouth that can activate unexpected sound and movement when it detects motion. Based on the animated series My Little Pony: Friendship is Magic, Pinkie Pie features long, rooted hair and a signature cutie mark of three balloons. It’s recommended for ages 3 and up.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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