November delivered a packed mix of industry moves, pop-culture crossovers, and holiday-season momentum — the kind of month that keeps the toy industry buzzing. From big-brand collaborations and new board game launches to executive insights, surprising deep dives, and fresh franchise expansions, last month’s headlines had range. Here are 10 standout stories that captured the attention of readers, retailers, and fans as we head into the biggest stretch of the year.

The Toy Book Top 10

  1. The Op Games Spotlights Wu-Tang Clan in New Edition of Monopoly
  2. KessCo Unveils One Piece: Dawn of Liberation Cooperative Board Game
  3. Talkin’ Toys: Funko CEO Josh Simon on Making Culture POP!
  4. Toys “R” Us, Movie Monsters, and the Mystery of the Predator’s Bone Collection
  5. Dungeon Crawler Carl’ Named Books-A-Million’s Book of the Year
  6. Hot Wheels Completes the Formula 1 Grid with Full 2025 Team Lineup
  7. Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls
  8. The Toy Foundation Unveils 2026 Toy of the Year Awards Finalists
  9. Hot for Holiday: 2025’s Must-Have Toys
  10. Poppy Playtime: Chapter 5′ To Launch in 2026

Outside of the top 10, November continued some early fall momentum as the hub for the 2026 Pulse of Play Awards, and our LA Fall Toy Preview Issue continued to dominate screens.

Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games.

  1. CARE BEARS X STRANGER THINGS COLLAB COLLECTION (Basic Fun!)
  2. DRIZZLE (Fitz & The Pea)
  3. THE CREATURE CASES MULTI-TERRAIN MOTORCYCLE (PMI Kids’ World)
  4. YOGA BALL BUDDY WITH BUBBLEPLUSH (hand2mind)
  5. LABABIES (Yoonique)
  6. WIZARD OF OZ BUMBUMZ (Jazwares)
  7. PEPPA PIG PEPPA’S BIG FAMILY HOUSE (Hasbro)
  8. THE SPONGEBOB SQUAREPANTS MOVIE: THE SEARCH FOR SQUAREPANTS THE FLYING DUTCHMAN’S SHIP (Funrise)
  9. G.I. JOE CLASSIFIED SERIES NO. 170, GHOST VIPER & D.I.R.E. (DREAD-INDUCING RESPONSIVE ENERGY) BEASTS (Hasbro)
  10. MY LIFE AS HARRY POTTER COLLECTION (Walmart)

Click here for the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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