Search Results for: pokemon

COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

by Brandon Engel You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film? Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were...

Read More

Spin Master Ltd. to Show Off New Innovations for Toy Fair

Spin Master Ltd. will showcase its portfolio for the upcoming year at American International Toy Fair in New York City, introducing a number of new innovations and brands including: Flutterbye: A world of fairytale creatures comes twirling, dancing, spinning, and of course, flying into kids’ rooms. Driven by innovation, Flutterbye puts the control into girl’s hands, inviting them to unlock their fairies’ hidden potential and joy. Ionix: These construction bricks shape-shift and change to become mini figures, action figures, weapons, gear, gadgets, and more. They also snap together with other leading construction systems. How to Train Your Dragon 2 by Ionix: Kids can shape-shift and build their favorite dragons with new Ionix bricks, and recreate the incredible adventures of Toothless, Hiccup, and all of their friends as they battle against new foes and other threats to their homes on Berk. Pokémon by Ionix: Ionix bricks bring favorite Pokémon characters like Pikachu, Chespin, Fennekin, Froakie, and more to life. Maddy: Spin Master’s newest interactive doll, Maddy, is a talking, moving, “thinking” animated toy. Maddy’s glasses are a pair of high-resolution LED screens that function as her eyes, but will also play short animations, and can even be used to play mini games. Kids can download the free companion app to call and text their Maddy, play games with her, and discover some of her hidden features. Paw Patrol: Based on...

Read More

Google’s Zeitgeist Releases Top 10 Trending Toy Searches for 2013

Google has released its annual Zeitgeist—a “spirit of the times”—which gives us a chance to remember the people, places and topics that got us talking, and ultimately searching, before a new year begins. The list of top toy searches features new toys such as Minions and Palace Pets, but also old favorites, such as Play-Doh. Here are the top 10 trending toy searches this year: Pokémon Play-Doh Digimon Fusion Minecraft Toys Minions Palace Pets Paw Patrol Pacific Rim Toys My Little Pony Disney Planes The 2013 Zeitgeist site provides more than 1000 top-10 lists of popular and trending searches from 72 countries, making it the most comprehensive and global list to...

Read More

‘Moshi Monsters: Moshling Zoo’ Makes Video Game History

Moshi Monsters: Moshilng Zoo has knocked out the competition and become the longest number one game in Nintendo DS chart history. The debut game from Moshi Monster held the top position for 15 consecutive weeks, beating out successful games like Mario Kart DS, New Super Mario Bros, Professor Layton And The Spectre’s Call and Pokémon Black Version. Moshi Monsters™: Moshling Zoo, launched in November 2011, offers fans a fresh new take on the Moshi Universe by building on the popularity of the collectable “Moshlings” and provides a new way to interact with their favorite characters. “This is the first video game we’ve ever published at Mind Candy so we’re delighted and amazed by how well it has done,” said Michael Acton Smith, creator and CEO of Moshi Monsters. This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

Read More

Latest Issue


Subscribe to Toy Report!

Podcast

Proud Members Of