Search Results for: pokemon

Buffalo Games to Release GOT and Pokémon Puzzles

Buffalo Games will launch new Game of Thrones and Pokémon jigsaw puzzles, available at most major retailers this spring. Fans can mentally prepare themselves for the eighth and final season of Game of Thrones with Buffalo Games’ new line of GOT-themed 500-piece jigsaw puzzles featuring the most popular characters and scenes from the show. The collection is made in collaboration with HBO Licensing & Retail. The final season of the show premiers on April 14. Pokémon Detective Pikachu hits theaters this May, and Buffalo Games teamed with The Pokémon Company International to release a new line of Pokémon-themed jigsaw puzzles...

Read More

Pokémon Hosts Events, Product Launches to Celebrate Pokémon Day

Next Wednesday, Feb. 27, is Pokémon Day—a pop culture holiday celebrating the anniversary of the first Pokémon game’s release in 1996. To celebrate this year, Pokémon will host a variety of events and new product launches. To start, there will be in-store Pokémon trade and play events at more than 2,500 GameStop locations across the country on Feb. 23. At the events, GameStop will release an exclusive Lapras plush from Wicked Cool Toys, and more than 100 Best Buy stores in the U.S. and more than 100 EB Games stores in Canada will host various events as well. These...

Read More

Funko, Pokémon Expand Partnership

The Pokémon Company International and Funko Inc. will launch a new series of 12 Pokémon figures by Funko this year, continuing the brands’ partnership and licensing agreement. Called “A Day with Pikachu,” the collection will be available on Each figure from the line will depict the iconic Pokémon Pikachu celebrating a different season or holiday, with one new figure arriving every month. The first figure will be available on Feb. 13 and features Pikachu holding Luck Incense. Each figure will also come with an insert showing a silhouette sneak peek of the Pikachu figures scheduled for release in the...

Read More

Pokémon Reveals Detective Pikachu Consumer Products

The Pokémon Co. International unveiled an extensive consumer products line inspired by the upcoming film, Pokémon Detective Pikachu. The new movie from Warner Bros. Pictures, Legendary Entertainment, and The Pokémon Co. arrives in theaters on May 10. The initial merchandise line for the film includes new Pokémon Trading Card Game (TCG) collections, Pokémon Center exclusives, action figures and plush from master toy licensee Wicked Cool Toys, and construction sets from Mattel’s Mega Construx. The Pokémon TCG line and select other merchandise inspired by Pokémon Detective Pikachu will be on display at The Pokémon Co. International booth (#3049) at the Toy Fair New York, taking...

Read More

Wicked Cool Toys To Unveil Pokémon Product Line at Global Toy Fairs

Wicked Cool Toys will unveil its new Pokémon product line at the 2018 International Toy Fairs in London, Nuremberg, and New York. The company was awarded the master toy license from The Pokémon Co. International for the brand, and will deliver a line of action figures, plush, role play items, and other toys based on the Pokémon animated series. This line is expected to arrive at retail locations in worldwide markets (excluding regions in Asia) in the...

Read More

TOMY International Debuts Pokémon Petite Pals Line

TOMY International, master toy licensee and distributor for Pokémon, debuted its all-new Petite Pals line. The new assortment features stylized Pokémon figures with thematic accessories and lifestyle play sets. The line includes Petite Pals Figure Packs, the Garden Adventure Playset, the House Party Playset, and the Escape in the Forest Playset. Petite Pals is available now at Toys “R” Us and will roll out to Target, Amazon, Barnes & Noble, and specialty retail in...

Read More

Wicked Cool Toys Named Master Toy Licensee for Pokémon

The Pokémon Co. International appointed Wicked Cool Toys as master toy licensee for the Pokémon brand. Beginning July 2018, Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items, and other toys based on the animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Co. International’s parent organization, The Pokémon Co. The Pokémon Co. International will also become an investor in Wicked Cool Toys and will have a seat on the company’s board of directors. The investment in Wicked Cool Toys is similar to the partnership approach The Pokémon Co. International engaged in with Niantic Inc., the developers and publishers of Pokémon GO. TOMY will continue to be a licensing partner for the Pokémon brand and will produce select items and products inspired by the brand’s video games. The development of Pokémon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations next fall. Save Save...

Read More

Pokémon Sun and Moon Become Fastest-Selling Games in Nintendo History

After becoming the most pre-ordered video games in Nintendo history, Pokémon Sun and Pokémon Moon have now become the fastest-selling games that the company has launched in the Americas. In less than two weeks, the games for the Nintendo 3DS family of systems sold a combined total of 3.7 million units, an 85 percent increase over Pokémon X and Pokémon Y, the previous record holders for Nintendo’s fastest-selling games during the same period when those games launched in 2013. All Pokémon-related software has sold more than 280 million units worldwide since launching in 1996. After becoming the most pre-ordered video games in Nintendo history, Pokémon Sun and Pokémon Moon – the latest games in the wildly popular Pokémon franchise – have now become the fastest-selling games that Nintendo has ever launched in the Americas. In Pokémon Sun and Pokémon Moon, Pokémon Trainers-in-the-making head to the game’s new Alola Region—a series of tropical islands—to catch, battle, and trade Pokémon. With new Z-Moves, Pokémon can unleash powerful attacks in battle. The new Poké Ride feature allows certain Pokémon to help people get to places they wouldn’t be able to reach by using human strength alone. In addition to three new partner Pokémon, players can catch a host of new Pokémon, as well as the unique regional variants of some familiar...

Read More

Nintendo 3DS Becomes No. 1 Video Game System Thanks to Pokemon

The Nintendo 3DS platform topped the hardware and software sales charts, according to The NPD Group. According to Nintendo, the strong performance is due to the release of Monster Hunter Generations game, continued momentum from the Nintendo 2DS price drop, and positive public reception for Pokemon GO, which has renewed interest in core Pokemon games on Nintendo systems. The Nintendo 3DS family of systems sold nearly 80 percent more units in July compared to the same time period last year. Capcom’s Monster Hunter Generations became the best-selling game for any system. July sales of the Pokémon Omega Ruby and Pokémon Alpha Sapphire games for Nintendo 3DS were over 80 percent higher than July 2015. The games launched in November 2014. In addition, July sales of the Pokémon X and Pokémon Y games for Nintendo 3DS were almost 200 percent higher than a year ago. The games launched in October 2013 and finished No. 16 and No. 22 on July’s best-sellers list, respectively. The Nintendo 2DS system has crossed the 2 million lifetime sales mark in the U.S. Games playable on Nintendo systems claimed five of the top 11 spots on the July best-sellers list. These include Monster Hunter Generations from Capcom at No. 1, Minecraft: Wii U Edition from Microsoft at No. 6, Pokémon Omega Ruby at No. 8, Pokémon Alpha Sapphire at No. 10 and Kirby: Planet Robobot at...

Read More

Eight Reasons Why Pokémon Go Is Succeeding Where Toys Have Failed

If you haven’t noticed the runaway success of Pokémon Go this past week, you’re living under a rock. Look outside—all those people looking at their phones, glancing around, and walking slowly into traffic (hopefully not) are playing the hottest new augmented reality (AR) game. The word on the street is that this is the future of gaming. Perhaps it is. But it’s certainly not the first augmented reality game. The toy industry has been taking shots at this category for years with little to no success. At Toy Fair 2012, WowWee introduced its App Gear line. Pop your smartphone into a physical blaster toy, and shoot at enemies who seem to appear in the real world. This type of shooting game would never fly in today’s environment, but it didn’t really fly in 2012 either. But why? Simply overlay a fun game on top of what you see through a smart device’s camera and there you have it: augmented reality. So why is Pokémon Go taking off like it’s the coolest thing we’ve ever seen? I’m betting there are a number of toy industry execs shaking their heads and asking this question. 1. Pokémon is a hot property. Sometimes it takes one of the hottest licenses to give a toy or game the notoriety it needs to get people interested. Pokémon was super hot when millennials were kids, and the...

Read More

Latest Issue

Subscribe to Toy Report!


Proud Members Of