Matthew Lauderbach joins the ranks at Paladone WeCool as its new Product Development Director.
Lauderbach brings more than 25 years of experience in toy design and product development to the team, including previous leadership roles at Fisher-Price, Spin Master, Skip Hop, and Just Play. With his background in concept creation, design management, engineering, and commercialization, Lauderbach will help support Paladone WeCool’s growing U.S. operations and expand its product portfolio, including the Compound Kings and iLY Sticker Maker ranges.
“I’ve long admired Paladone WeCool’s ability to create products that inspire creativity and encourage hands-on play,” says Lauderbach. “The company’s commitment to innovation, quality, and product development made this an exciting opportunity, and I’m looking forward to helping expand the portfolio and bring new products to market.”
“Matthew brings valuable experience and industry insight to Paladone WeCool at an important time in our growth,” says Jeff Osnato, President of WeCool Toys. “His expertise across product development will strengthen our US operation and help us continue to deliver products that connect with consumers, retailers, and our licensing partners. We’re delighted to welcome Matthew to the team and look forward to seeing the impact he’ll make.”
For more information and to browse Paladone’s portfolio of brands, visit trade.paladone.com.
