Lionel Brands Group is welcoming industry veteran Jennifer Bizeur aboard as its new Chief Marketing Officer.
In this role, Bizeur will oversee marketing strategies for the company’s massive portfolio of brands and IP, born of Round 2’s acquisition of Lionel earlier this year. She brings nearly 20 years of industry experience to the team, including more than a decade at Hasbro, where she held a variety of senior roles across brand marketing, global retail, and merchandising, before becoming Vice President of Integrated Marketing at Super7 in 2023.
“Jennifer brings a rare combination of consumer marketing expertise, digital fluency, and experience across toys, entertainment, and collectibles,” said Richard Barry, CEO of Lionel Brands Group. “She understands what makes brands meaningful to the people who love them, and knows how to turn those connections into engagement, growth, and lasting loyalty. Her deep-rooted knowledge and vision will be instrumental as we build the next chapter of the Lionel Brands Group legacy.”
At Lionel Brands Group, Bizeur aims to deepen the company’s connection with its current consumers and collectors while also finding ways to reach and engage new audiences, whether in person, on screen, or on shelves. This goal extends to the company’s licensing strategy, balancing innovation within its established partnerships, like Star Wars and NASCAR, with new opportunities for collaboration across all its brands.
“There is incredible momentum across Lionel Brands Group, and the passionate communities behind our brands,” said Bizeur. “I’ve spent my career working with brands that inspire people to play, collect, and connect, and I’m excited to build on the strength and heritage across the Lionel Brands Group portfolio. We have a significant opportunity ahead to reach new audiences, deepen engagement with existing fans, and create meaningful experiences for the families, fans, and fans-to-be at the heart of our business.”
To learn more, visit lionelbrands.com.
