Following more than 30 years of successful retailing, Wonder Works Toys in Charleston, South Carolina has a new owner to continue its legacy.
The popular independent toy store opened its doors on Aug. 10, 1990, under the direction of co-owners Christine Osborne and Dan Morrisey. Over the years, Wonder Works has evolved and has been hailed as a prime example of how independent retailers can adapt to serve their local communities. In 2018, the store played host to the first-ever Mattel store-within-a-store concept and has since taken part in similar initiatives with companies including Melissa and Doug.
In a new video published this week, Osborne has officially “passed the wand” to Elizabeth “Schnookie” Royall, a longtime associate that first discovered the magic of Wonder Works as a kid.
Osborne formally shared the transition announcement on LinkedIn where she gave thanks to those who have supported the store over the past three decades.
“Thank you to the toy industry for providing the opportunity to participate in true magic with my customers, staff, the community, vendors, manufacturers, business leaders, friends, and family,” she said. “One child can and does make a difference!”
Earlier this year, Wonder Works Toys was featured in a season three episode of The Nacelle Co.’s A Toy Store Near You.