Source: Wonder Works Toys

Following more than 30 years of successful retailing, Wonder Works Toys in Charleston, South Carolina has a new owner to continue its legacy.

The popular independent toy store opened its doors on Aug. 10, 1990, under the direction of co-owners Christine Osborne and Dan Morrisey. Over the years, Wonder Works has evolved and has been hailed as a prime example of how independent retailers can adapt to serve their local communities. In 2018, the store played host to the first-ever Mattel store-within-a-store concept and has since taken part in similar initiatives with companies including Melissa and Doug.

In a new video published this week, Osborne has officially “passed the wand” to Elizabeth “Schnookie” Royall, a longtime associate that first discovered the magic of Wonder Works as a kid.

Related: State of the Industry Q&A 2021: Wonder Works

Osborne formally shared the transition announcement on LinkedIn where she gave thanks to those who have supported the store over the past three decades.

“Thank you to the toy industry for providing the opportunity to participate in true magic with my customers, staff, the community, vendors, manufacturers, business leaders, friends, and family,” she said. “One child can and does make a difference!”

Earlier this year, Wonder Works Toys was featured in a season three episode of The Nacelle Co.’s A Toy Store Near You.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.