PBSKidsHolidayLinePBS Kids and Whole Foods Market’s multi-year partnership continues this holiday season with the launch of new Aurora plush animals and PlanToys wooden toys. The two collections are now available at Whole Foods Market stores nationwide and online at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS Kids’ mission to empower kids to succeed in school and later in life. In addition, Whole Foods Market will donate 1 percent of total sales to Whole Kids Foundation.

This year, the Aurora plush toy collection features 16 animals, including eight endangered species. Each plush animal includes a fun fact designed to inspire kids to learn about the importance of protecting wildlife. The PlanToys line includes sustainable manufactured wooden toys made with rubber wood, organic pugment, and certified formaldehyde-free E-zero glue.