Playmobil USA is expanding its specialty retail strategy through a new partnership with manufacturers’ representative agency Enchanted Moments.
Effective immediately, Enchanted Moments will represent Playmobil USA across the West Coast, Midwest, Mid-Atlantic, and Southeast, helping connect the toy brand with specialty retailers throughout those markets.
As part of the agreement, Enchanted Moments will also showcase Playmobil products in permanent showrooms in Atlanta, Las Vegas, and Minneapolis, giving specialty retailers the opportunity to explore the brand’s latest collections.
“The appointment of Enchanted Moments marks an exciting step for Playmobil in the U.S. specialty market,” shares Marc Shinderman, vice president of sales and marketing, Playmobil USA. “Enchanted Moments brings tremendous expertise and reach, and we’re confident they’ll help us connect with even more retailers and broader accessibility for families across the country.”
The expanded representation covers Playmobil’s portfolio of original themes, including Pirates, Vacation on the Beach, and Knights, as well as licensed collections featuring Barbie, WWE, and Volkswagen.
The partnership is designed to strengthen Playmobil’s presence in the U.S. specialty channel by leveraging Enchanted Moments’ retailer relationships and nationwide sales network.
“We’re incredibly proud to represent Playmobil USA in the U.S. specialty market,” says Tony Davis, CEO of Enchanted Moments. “It’s one of those iconic brands that almost everyone grew up with.”
Founded more than 40 years ago, Enchanted Moments represents manufacturers across the toy, gift, and specialty industries through a team of sales representatives and permanent showroom locations serving retailers throughout the U.S.
Learn more about both companies at playmobil.com and enchantedmoments.com.
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