Warner Bros. extends its plans for Harry Potter’s 25th anniversary with an exclusive keynote at Brand Licensing Europe this October.
Celebrating 25 years of Harry Potter and the Philosopher’s Stone, this presentation reveals the strategic playbook behind the entertainment property. At the event, viewers will hear from Robert Oberschelp, President of Global Consumer Products at Warner Bros. Discovery, and Johanne Broadfield, Senior Vice President, EMEA, Warner Bros. Discovery Global Consumer Products.
The two will join Amanda Cioletti, Vice President of Content & Strategy at License Global, to share their insights. The presentation features in-depth discussions about market-specific activation strategies and the balance between honoring the brand’s legacy and introducing new programs. Viewers can also expect conversations about lifecycle extension tactics and brand protection at varying scales.
“Retailers, manufacturers and brand owners managing established franchises will gain incredibly valuable strategic frameworks and real-world case studies that can be directly applied to their licensing, retail and product development strategies,” says Ella Haynes, Event Director at Brand Licensing Europe.
The Harry Potter keynote will take place Oct. 7 at 1:45 p.m. on the License Global Main Stage. Interested parties can register for Brand Licensing Europe at brandlicensing.eu. Those who register before Oct. 5 will receive a free visitor pass.
