Wisconsin-based PlayMonster went Hollywood for the U.S. launch of its new Face Paintoos brand.

At the sold-out Kidz Bop World Tour concert at the Wiltern in Los Angeles, popular Instagrammer @hails_world offered fans and attendees a look at the new line, which was created to “change the way people think about face painting.”

Launched in the U.K. earlier this year via PlayMonster’s Interplay, Face Paintoos are a mess-free, inexpensive way to paint a kid’s face. The colorful and elaborate designs are applied in the same manner as a temporary tattoo, and are easily removed using one of the included wipes.

We're teaming up with our friends at PlayMonster Fun to give YOU a discount code for their newest product Face Paintoos!…

Posted by KIDZ BOP on Tuesday, December 17, 2019

“We wanted to create something that allowed kids to express their personalities and make parent’s lives easier … and we’ve done that with Face Paintoos,” says Lisa Wuennemann, associate vice president of marketing at PlayMonster. “Kids can switch their Face Paintoos with ease and don’t need to worry about smudging their face or transferring it onto clothing.”

Face Paintoos are available in three different themes: wild, magical, and pet. A party pack containing multiple sets is also available.