PlayMonster Debuts Face Paintoos with the Kidz Bop Kids

Wisconsin-based PlayMonster went Hollywood for the U.S. launch of its new Face Paintoos brand.

At the sold-out Kidz Bop World Tour concert at the Wiltern in Los Angeles, popular Instagrammer @hails_world offered fans and attendees a look at the new line, which was created to “change the way people think about face painting.”

Launched in the U.K. earlier this year via PlayMonster’s Interplay, Face Paintoos are a mess-free, inexpensive way to paint a kid’s face. The colorful and elaborate designs are applied in the same manner as a temporary tattoo, and are easily removed using one of the included wipes.

https://www.facebook.com/kidzbop/photos/a.840746092607494/3190266914322055/?type=3&theater

“We wanted to create something that allowed kids to express their personalities and make parent’s lives easier … and we’ve done that with Face Paintoos,” says Lisa Wuennemann, associate vice president of marketing at PlayMonster. “Kids can switch their Face Paintoos with ease and don’t need to worry about smudging their face or transferring it onto clothing.”

Face Paintoos are available in three different themes: wild, magical, and pet. A party pack containing multiple sets is also available.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.