Spirograph Animator | Source: PlayMonster

Last week, at the Toy Insider‘s Sweet Suite @ Home event, PlayMonster pulled back the curtain on Spirograph Animator, the latest addition to the company’s arts and crafts assortment.

Created under license from Hasbro, Spirograph Animator uses the power of light and motion to create the illusion of animation in the classic Spirograph art style.

Spirograph Animator | Source: PlayMonster

“A whole generation of children grew up creating with Spirograph and fondly remember the joy they felt making their own intricate designs,” says PlayMonster Associate Vice President of Marketing Lisa Wuennemann. “PlayMonster is proud to introduce the brand to a whole new cohort of children, in a way that’s engaging and new, with the Spirograph Animator. This product innovation is yet another way that PlayMonster is bringing a fresh approach to universal, classic play.”

Related: PlayMonster Brings the Magic of Disney to Its Games and Playsets

Spirograph Animator comes as a deluxe studio set that includes built-in storage and comes with six gears and five markers.

Earlier this year, Spirograph Animator was named a finalist in the American Specialty Toy Retailing Association (ASTRA) 2021 Best Toys for Kids list.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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