PlayMonster entered a licensing agreement with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy partner in North America for the mobile game My Singing Monsters. PlayMonster plans a multi-year program for figures, play sets, games, and accessories.
In My Singing Monsters, players add monsters to their islands to create songs. Each monster has its own personality and part in the song, so the song changes as players add more monsters. Along the way, players feed and breed their monsters and add structures for hours of fun.
The My Singing Monsters merchandise will retail in the U.S., Canada, and the UK next fall.
The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.