PlayMonster entered a licensing agreement with Wind Sun Sky, in partnership with Skybound Entertainment and Big Blue Bubble, as master toy partner in North America for the mobile game My Singing Monsters.  PlayMonster plans a multi-year program for figures, play sets, games, and accessories.

In My Singing Monsters, players add monsters to their islands to create songs. Each monster has its own personality and part in the song, so the song changes as players add more monsters. Along the way, players feed and breed their monsters and add structures for hours of fun.

The My Singing Monsters merchandise will retail in the U.S., Canada, and the UK next fall.

The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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