It’s The Toy Book’s 40th anniversary — and we’re celebrating with a look back at some well-loved classics. We all know that good toys are truly timeless, so take a trip down memory lane and test your expertise about some old-school favorites.


This article was originally published in the February 2024 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

The Toy Book Magazine, Volume 40, No. 1 — February 2024

About the author

Wendy Smolen

Wendy Smolen

Wendy Smolen has spent 25 years playing in the toy industry as an editor, writer, and storyteller. She co-founded Sandbox Summit, an idea forum focused on the intersection of play, learning, and technology. Currently, she works with publications, companies, and organizations to create playful perspectives that engage kids and families in innovative and impactful ways.

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