Cook and his team help manufacturers protect themselves from the ever-present risk of knockoffs, counterfeit, and copycat products. They also provide guidance to assist companies in their efforts to avoid copycat situations in the first place.
During the show, Cook and Albritton discuss the staggering extent to which copycats run rampant in the toy industry and the dangers that counterfeit products pose to kids. Additionally, the duo discusses the conversations that should be had between inventors and manufacturers, and how the industry as a whole should be educating consumers about knockoff products.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.