Dart Zone Pro Tournament | Source: Prime Time Toys/The Toy Book

Prime Time Toys International is inviting foam dart enthusiasts to blast their way into riches this summer.

The company behind the Dart Zone brand of foam dart blasters teamed up with Foam Pro Tour to launch the Dart Zone Pro Tournament. The multi-round event is already in the qualifier stage as teams of budding blaster professionals face off with a goal of making it to the finals in Rochester, New York in July. Combatants in this emerging sport will have the opportunity to win cash prizes and a championship medal.

Related: Prime Time Toys’ Bryan Sturtevant Appears on ‘Power Kid Podcast’

“With Dart Zone, community comes first. Our brand was built on listening to the players, recognizing a need, and delivering beyond expectation,” says Bryan Sturtevant, vice president of sales, Prime Time Toys International. “The excitement and passion of the foam dart community motivates us to continue to strive for excellence in everything we produce.”

As Prime Time Toys notes, foam dart hobbyists are known for modifying store-bought blasters to increase performance. The company says that Dart Zone is designed to “deliver pro-level performing darts and blasters right out of the box.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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