RC2 Corporation has acquired substantially all of the assets of JJ Cole Collections, a privately-held, developer and marketer of travel, storage, and other products for moms. According to RC2, JJ Cole is best known for its “bundleme” brand of soft travel products, and the company has recently developed a line of diaper bags, blankets, and soft goods, as well as decorative nursery storage products.
JJ Cole Collections products generated net sales of approximately $15.5 million in 2009. RC2 funded the acquisition with approximately $40 million from its existing cash. JJ Cole Collections’ senior management will retain approximately 9 percent carry-over ownership. Other terms of the transaction were not disclosed.
JJ Cole Collections’ CEO and Founder Jeremy White will remain with the company.
Photo Credit: jjcollections.com