Reindeer in Here

The holiday gifting tradition Reindeer in Here is cranking up the volume this holiday season.

To kick off another year of giving, Reindeer in Here launched the #ReindeerRock challenge — a “follow-us” song and dance. Featuring vocals by America’s Got Talent: The Champions finalist Angelica Hale, an accompanying music video encourages kids to “put your antlers up!” and get moving and grooving. It’s a continuation of the Reindeer in Here mantra that “different is normal.”


Created by Adam Reed, Reindeer In Here is a book and plush set that is sent from Santa as the first gift of the holiday season. He sends a little Reindeer, who has one antler smaller than the other, as a Christmas friend who goes on adventures with kids to explore what makes them unique. This helps Santa understand their true Christmas wishes. The idea is to celebrate that #DifferentIsNormal is not only important at Christmas, but all year long.

Reindeer in Here was a 2018 Toy Insider Holiday Gift Guide winner, and is available through Amazon, Bed Bath and Beyond, and specialty retailers nationwide.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.