The holiday gifting tradition Reindeer in Here is cranking up the volume this holiday season.

To kick off another year of giving, Reindeer in Here launched the #ReindeerRock challenge — a “follow-us” song and dance. Featuring vocals by America’s Got Talent: The Champions finalist Angelica Hale, an accompanying music video encourages kids to “put your antlers up!” and get moving and grooving. It’s a continuation of the Reindeer in Here mantra that “different is normal.”


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Created by Adam Reed, Reindeer In Here is a book and plush set that is sent from Santa as the first gift of the holiday season. He sends a little Reindeer, who has one antler smaller than the other, as a Christmas friend who goes on adventures with kids to explore what makes them unique. This helps Santa understand their true Christmas wishes. The idea is to celebrate that #DifferentIsNormal is not only important at Christmas, but all year long.

Reindeer in Here was a 2018 Toy Insider Holiday Gift Guide winner, and is available through Amazon, Bed Bath and Beyond, and specialty retailers nationwide.