Jazwares is continuing to focus on its evolution as a company with a new appointment. The company has named Sara Rosales as senior vice president of communications.

In her new role, Rosales will oversee corporate communications, brand public relations, and the company’s philanthropic efforts. She will also collaborate closely with digital marketing on earned media and the strategic management of the corporate website.

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Rosales has 20 years of experience in the toy industry, previously holding roles at Mattel and Jakks Pacific. She most recently served as senior vice president of communications for Careismatic Brands, where she developed strategies to build on the company’s reputation. At Jazwares, she will collaborate with partners across all divisions to shape the company’s narrative.

“Sara is a seasoned leader who has successfully driven corporate communication strategies, developed high-performing teams, and executed on major initiatives,” says Laura Zebersky, president and chief commercial officer at Jazwares. “We are thrilled to have Sara along on the journey as Jazwares continues to grow and expand as a whole.”

Jazware recently announced expansions into the costume and pet toys categories.