Ahead of Comic-Con International: San Diego (SDCC), Super7 says it’s going into growth mode.
The designer and producer of pop-culture-inspired toys, collectibles, apparel, and lifestyle products received an initial $12 million investment from The Newcastle Network, an East Coast private equity firm. The Newcastle Network plans to invest up to $25 million to support Super7’s long-term growth strategy.
Super7’s goal has always been to deliver the most unique and sought after high-quality toys, products and experiences, while making them available to as many people as possible. When exploring investment to fuel our growth, the most important thing was that we stayed true to this ethos. The Newcastle Network is an ideal partner to help us achieve our goals for expansion into new categories for our loyal customers and introduce others to the exciting world of collecting across the globe.”
Launched in 2001, Super7’s product assortment has grown to include offerings spanning multiple categories and includes both proprietary and licensed brands. With the new investment, Super7 plans to continue focusing on its core offerings while branching out into new categories and developing new lines that it says are “unseen in the current market.”
“Super7 provides a unique and unrivaled customer experience in the collectibles sector,” says Chris Casgar, Managing Partner at The Newcastle Network. “As true fans of pop culture and creative stewards of this explosive category, Brian and the Super7 leadership team are poised for continued growth.”
This week, Super7 will debut 18 exclusive toys at SDCC, including new ReAction Figures, Super Cyborg, and ULTIMATES! figures.
The company will also launch a crowdfunding campaign for a ThunderCats Cat’s Lair playset, complete with an “early bird incentive.” If the set reaches 3,000 backers by July 30, backers will receive a Key to Thundera with each set. Additional information on Super7’s SDCC plans can be found at our sister publication, The Pop Insider.
