Search Results for: black friday

U.S. Market Insights Reveal Black Friday Trends

By Chris Elliott, Edge by Ascential Following the biggest shopping frenzy of the year, U.S. Black Friday sales trends are beginning to emerge. Our insights experts at Edge by Ascential looked at the U.S. ecommerce landscape across a range of categories, as well as the tactics of some of the region’s largest online retailers. We can report early findings in pricing and promotional activity for the U.S.’s most sought-after seasonal buys. Online spending increased 14.8 percent this year to $124.1 billion (Adobe Analytics). Although this is just 0.1 percent higher than the increase last year, consumer confidence has reached a near...

Read More

Amazon Opens Black Friday Deals Store

Amazon officially opened its Black Friday Deals Store for the holiday season, curating products and entertainment for consumers to shop this holiday season with deals. The company also announced additional shopping options that are new this year. The new features include free same-day delivery of more than three million items for Amazon Prime members, two-hour delivery from Whole Foods Market stores in more than 60 cities (Prime exclusive), and real Christmas tree...

Read More

Record-breaking Amounts of Consumers Shopped on Black Friday

More than 154 million consumers shopped over Thanksgiving weekend, up from 151 million shoppers last year, according to the National Retail Federation and Prosper Insights & Analytics. Average spending per person over Thanksgiving weekend totaled $289.19, down slightly from $299.60 last year. Seventy-four percent of total purchases specifically went towards gifts. The survey found that 40 percent of consumer shopped in-store, while 44 percent shopped online. The most popular day to shop online was Black Friday, up 1.3 percent from last year to 74 percent, followed by Saturday (49 percent), Thanksgiving (36 percent), and Sunday (34 percent). And, of those that shopped in store, 75 percent shopped on Black Friday, up 3.4 percent from last year, 40 percent on Saturday, 35 percent on Thanksgiving and 17 percent on Sunday. As far as when people showed up in-store on Thursday and Friday, the survey found nearly three in 10 shoppers (29 percent) headed out after 10 a.m. on Black Friday, up from 24 percent last year. Less than 15 percent of consumers arrived to the stores by 6 a.m. or earlier on Black Friday. Early Thanksgiving Day in-store shopping dropped by 19 percent with only 7 percent of consumers heading to stores before 5 p.m.—while shopping that day itself was up one...

Read More

International Survey Finds Black Friday Has Gone Global

An international survey from One Hour Translation indicates that online shopping on Black Friday is expanding beyond the U.S. and gaining popularity in other developed countries. The survey was performed in cooperation with Google Consumer Surveys among 3,600 participants in eight developed countries: the U.S., Canada, the UK, France, Germany, Spain, Australia, and Japan.   In the U.S., around 26 percent of the respondents plan to buy online on Black Friday, while 28 percent plan to do so on Cyber Monday. The average of all eight countries shows that 16.5 percent of the respondents prefer to buy online on Black Friday, compared to 9 percent on Cyber Monday. Also according to One Hour Translation, people between ages 18 and 34 show a strong tendency to buy online during Black Friday and Cyber Monday. In the U.S., 44 percent of the 18-34 year olds surveyed said they plan to buy online on Black Friday, and 42 percent on Cyber Monday. For the 35-64 year olds surveyed the results were 21 percent on Black Friday, and around 23 percent intended to do so on Cyber Monday. In the 65 and older category only 5 percent planned to buy online on Black Friday, compared to around 12 percent on Cyber...

Read More

Total Spending, Number of Shoppers Down During Black Friday Weekend

As reported by the National Retail Federation (NRF), roughly 87 million Americans visited stores on Black Friday. However, total spending for the long Thanksgiving weekend is projected to be down more than 10 percent from last year’s estimate. According to an NRF survey released on Sunday, total spending for the four-day weekend is expected to reach $50.9 billion, a decrease of 11.3 percent from last year’s estimate of $57.4 billion. NRF data also estimates that 133.7 million shoppers will have visited stores this weekend, down 5 percent year-over-year and below the expected number of 140.1 million. The survey also estimates flat growth in online sales. This data follows strong starts reported by some retailers for the Black Friday weekend. Both Wal-Mart Stores and Target Corp. began offering special Black Friday sales on Thanksgiving Day, beginning at 6 p.m. While neither Wal-Mart nor Target has reported specific sales figures, both claimed a high number of customers that shopped at stores as well as online. “More than 25 million people downloaded our Black Friday ad, and 20 million customers used their local store maps on,” says Laura Phillips, senior vice president of merchandising for Wal-Mart. “Online shopping started while turkeys were still in the oven and yesterday was our second-highest online sales day ever—topped only by Cyber Monday last year.” Wal-Mart stated that it had more than 22 million customers...

Read More

IBISWorld Forecasts Stronger Retail Spending for Thanksgiving, Black Friday, and Cyber Monday

According to IBISWorld’s annual Thanksgiving, Black Friday, and Cyber Monday spending forecast, retail spending should receive a boost during the upcoming holiday shopping period, thanks to a stronger U.S. economy, higher e-commerce sales, and earlier store openings on Thanksgiving. Total spending over this year’s Black Friday weekend is forecast to rise 1.8 percent to $36.7 billion. The biggest contributor to holiday spending growth will be online sales, as Cyber Monday revenue growth reaches double digits for the fifth consecutive year. Americans will spend an estimated $8.4 billion this year on Thanksgiving food and drinks, gifts, and decorations, reflecting a 1.7 percent increase from last year. About two-thirds of households’ Thanksgiving budgets will be spent on food and drinks for family gatherings and festivities. The price of a typical Thanksgiving dinner is expected to increase 1.5 percent to $5.7 billion. The average household will spend $46.38 on Thanksgiving dinner, with turkey consisting of roughly 43 percent of the meal’s total cost. Spending during Black Friday weekend is anticipated to grow 1.8 percent, to a total of $36.7 billion. This year, Black Friday is projected to generate $13.1 billion in revenue, an increase of 1.6 percent over last year’s total. Cyber Monday sales are again anticipated to record double-digit growth of 15.0 percent, as more than half of all consumers are expected to do some holiday shopping...

Read More

COMMENTARY: Will Black Friday Need to Be Rebranded?

by David E. Johnson, CEO of Strategic Vision, LLC The Christmas holidays and toys are synonymous. Indeed, toys and the Christmas season are a tradition. Another holiday tradition is Black Friday, the traditional start of the holiday shopping season. Yet over the past several years, Black Friday has started to lose its meaning with retailers pushing opening hours ever earlier. Now many retailers are opening on Thanksgiving Day, and pushing the envelope to see how early they can open on that holiday. This is an attempt in some aspects to rebrand the holiday shopping season and establish Thanksgiving Day as the start of the traditional shopping season. Retailers are stating that they are responding to consumer demand; yet surveys show that 87 percent of Americans are opposed to retailers being open on Thanksgiving Day (even though they frequent the stores). So what would be a smart strategy for the toy industry as this happens? Should toy stores open on Thanksgiving? Should toymakers make a strong push for Thanksgiving Day sales? Is Black Friday over and should everyone jump on the Thanksgiving Day bandwagon? The answer to these questions is a resounding no. Today’s savvy consumer is looking for a retail experience when they go shopping, from the moment they enter a store until they leave the store.  During the holidays, consumers seek a holiday experience that embodies traditions, as...

Read More

Walmart Matches Competitors’ Black Friday Deals One Week Early

Holiday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At of 8 a.m. on November 22, Walmart has started a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early. The retailer also extends its Christmas Ad Match to customers. Customers who purchase an item on, and find a lower price in a local competitor, can email and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased November 1 through December 24, excluding Thanksgiving Day and Black Friday. Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include LeapPad 2, Little Tikes Cozy Coupe, Nerf Rebelle Crossbow, Monopoly Board Game, Hot Wheels Single Car, Skylanders and Disney Infinity Starter Packs, and select PS4 and Xbox One video games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4. Walmart’s official Black Friday events will take place at 6 p.m. and 8 p.m. on Thanksgiving Day and 8 a.m. on November 29. The retailer will offer 21 one-hour guarantee items, Manager Specials, and more hot deals on the season’s top gifts. Starting early on Thanksgiving morning, customers can...

Read More

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

This Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets. Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at starting at 12:01 a.m. on Thursday. Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. Meanwhile, Target stores will open at 8 p.m. on November 28, to offer earlier-than-ever access to the retailer’s own Black Friday deals. The Black Friday sale will take place in stores and at from November 28 to November 30. Toy and game specials include: $149.99 for a Nintendo 3DS XL; $99 for select ride-ons, including Kid Trax Viper; and buy one, get one 50 percent off select toys, including Monster High, Teenage Mutant Ninja Turtles, and Lalaloopsy. Walmart unveiled its Thanksgiving/Black Friday plans, which include seven times as many...

Read More

Latest Issue

Subscribe to Toy Report!


Proud Members Of