SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.
“The expansion of our partnership with WildBrain CPLG supports our ongoing efforts to grow Rovio’s Angry Birds franchise through licensing in key international markets,” says Alexander Gomez, vice president of licensing and partnerships at SEGA of America.
The deal extends WildBrain CPLG’s existing work with SEGA’s portfolio, which includes Sonic the Hedgehog, and will support a cross-category licensing program spanning toys, collectibles, apparel, publishing, home goods, and more.
“Mobile gaming continues to surge year after year, and Rovio’s Angry Birds remains one of its original pioneers,” shares Maarten Weck, EVP global partnerships and licensing at WildBrain. “We’re rolling out a licensing program that taps into the brand’s powerful nostalgia, while engaging a whole new generation of fans.”
The expansion comes as the Angry Birds franchise continues to maintain global reach, with more than 5 billion mobile game downloads and a growing social media audience. New consumer products are expected to align with the release of The Angry Birds Movie 3, scheduled to debut December 23, 2026.
According to the companies, the agreement is designed to strengthen Angry Birds’ presence in key international markets while supporting upcoming product launches tied to the film. WildBrain CPLG oversees licensing strategy and partner development across the newly assigned territories as the franchise enters its next phase of growth.
Learn more at wildbraincplg.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
