The 50th anniversary of Sesame Street continues with a new wave of product collaborations unveiled this morning by Sesame Workshop.
The nonprofit organization behind Sesame Street debuted the new partnerships alongside a collection of Fun in the Sun videos on the Sesame Street YouTube channel, sponsored by Blue Lizard Australian Sunscreen. The videos feature kid-favorite characters such as Elmo, Cookie Monster, and Abby Cadabby as they model healthy summer habits by applying sunscreen, wearing protective clothing, and staying hydrated on hot days.
Blue Lizard launched an exclusive line of Sesame Street-branded sunscreen products featuring color-changing Smart Bottle and Smart Cap tubes in which the characters — Elmo for baby, Cookie Monster for kids — change colors in harmful UV light.
“Summer is a great opportunity for families to enjoy the outdoors and spend extra time together,” says Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “We’re pleased to collaborate with our partners on new content, products, and resources that will keep families happy and healthy through all their summertime adventures – with a little help from their Sesame Street friends.”
Related: A Half-Century of Sunny Days: Prepping an Icon for the Next 50 Years
The Sesame Street x DIFF Eyewear collection is a new range of protective sunglasses and blue light glasses purchased that support kids in need. With each purchase, DIFF will donate a pair of reading glasses.
For outdoor play, Green Toys expands its line of 100% recycled and recyclable toys with the addition of Elmo’s Wagon, which joins the previously-released Elmo’s Watering Can and Abby’s Garden planting kit.
Finally, families can stay hydrated with the new Sesame Street x Tervis collection of insulated tumblers in sizes ranging from sippy cups to adult sizes.
For more on Sesame Street’s 50th anniversary, check out the Summer 2019 issue of our sister publication, the Pop Insider.
