Simon Phillips | Source: Falcon’s Beyond

This week, Falcon’s Beyond revealed that Simon Phillips will be joining its board of entertainment. 

Falcon’s Beyond is an experiential entertainment development enterprise specializing in intellectual property (IP) expansion through theme parks, patented technologies, consumer products, and beyond.

Phillips has held numerous executive positions at many industry leaders including Marvel, Disney, and Moonbug Entertainment. As a member of Marvel’s leadership team, Phillips guided the company’s retail and paved the way for its eventual sale to Disney. In his position as executive vice-president and general manager at the Walt Disney Co., his efforts to bolster retail items across various Disney brands through licensing generated more than $16 billion in annual sales. 

Related: WildBrain CPLG Forms New Partnerships Team

At Falcon’s Beyond, Phillips hopes to lead the industry into the future with stories across the entire transmedia spectrum. 

About the company, Phillips says “Falcon’s Beyond is playing in an unlimited sandbox. This transmedia superpower sets Falcon’s Beyond apart from its competition. No one else can do what Falcon’s Beyond can. It’s disruptive, it’s progressive. Falcon’s represents the future of engagement in IP.”

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!

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