SkyRocket to Bring Wow! Stuff’s Printable Face Masks to the U.S.

SnapStyle Printable Face Masks | Source: Skyrocket

Skyrocket inked a deal with Wow! Stuff to bring its customizable, at-home printable face masks to the U.S. market.

Under the new agreement, Skyrocket will exclusively market and distribute The Printable Face Mask under the SnapStyle brand in the U.S. Wow! Stuff launched the brand as The Printable Mask Co. in the UK earlier this month.

Source: Skyrocket

“The Printable Face Masks will allow people of all ages who have had their identity and individuality taken away by the necessity of wearing masks because of COVID-19 to express themselves in a positive, creative, and unique way,” says Nelo Lucich, co-founder and CEO, Skyrocket. “People will love to design and show off masks that replicate their face, coordinate with their outfit, or express their individual style. By making masks more personal and natural, The Printable Face Masks will hopefully lead to more people wearing face coverings and help reduce the transmission of COVID-19.”

The innovation team of in-house scientists at Wow! Stuff created a patent-pending mask technology for kids to create their own masks using any image from a smartphone or other device. With a companion app and a regular inkjet printer, the masks are created using A4-sized sheets made of 100% percale cotton. Using the Mask Creator app in a web browser, kids can scale, rotate, and position any image exactly as they would like it to appear on the final mask. The app also includes patented “Face Wrap” software which modifies the picture of a face, so that it maintains correct proportions when applied to a mask and worn.

“Wow! Stuff is known for creating the most innovative products in the world and we’re so proud to be able to partner with Skyrocket, a company whose ingenuity and creativity are in line with that of our team,” says Richard North, CEO of Wow! Stuff. “We will use their expertise in marketing and distribution in the U.S. to launch this brand new product. The Printable Face Mask will hopefully inspire makers of all ages to get creative in the current climate, but most importantly, help encourage following safety guidelines established by the World Health Organization.”

SnapStyle printable facemasks will be available in October.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.