Source: Skyrocket/The Toy Book

The first at-home printable facewear brand has arrived at retail in the U.S.

Brought to the U.S. under license from Wow! Stuff, Skyrocket’s SnapStyle Printable Masks are available in 2-, 4-, and 10-packs. Using a patent-pending mask technology, families can create their own masks using any image from a smartphone or other device. With a companion app and a regular inkjet printer, the masks are created using A4-sized sheets made of 100% percale cotton. The entire process takes around five minutes.

As the COVID-19 pandemic continues to spread, new data from The NPD Group’s 2020 Holiday Retail Outlook report reveals that 31% of holiday shoppers will plan to give masks or other facewear as a gift or stocking stuffer this season.

“The Printable Face Masks will allow people of all ages who have had their identity and individuality taken away by the necessity of wearing masks because of COVID-19 to express themselves in a positive, creative, and unique way,” says Nelo Lucich, co-founder and CEO, Skyrocket. “People will love to design and show off masks that replicate their face, coordinate with their outfit, or express their individual style. By making masks more personal and natural, The Printable Face Masks will hopefully lead to more people wearing face coverings and help reduce the transmission of COVID-19.”

SnapStyle Printable Masks are available at Walmart, Amazon, and other major retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.