Source: Snorble

AI-based bedtime product company Snorble has received $10 million in investment from the New Jersey-based private equity firm GK Venture Partners to help bring positivity and balance to a kid’s sleeping routine.

“Backing to the tune of $10 million is a significant belief in the Snorble concept for an organization still in the pre-revenue phase,” says Snorble co-founder and CEO Mike Rizkalla. “We are standing at the foothills of a whole world of imagination that we will deliver through our immersive Lullaboo platform as we close in on the initial Snorble product launch.”

Snorble is made up of a team with expertise in animation, storytelling, entertainment, kid development, product engineering, voice recognition, AI, software engineering, design, marketing, and retail sales.

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“We are pleased to partner with a technology innovator within the AI space dedicated to the health and wellness of [kids],” says Phil Salmon, GK Venture Partners’ executive vice president and CEO. “Snorble is an innovative company that has created a meaningful experience that promotes positive interactions with technology while fostering healthy habits through a unique combination of functionality, AI, and educational content.”

In recent weeks, Snorble has made significant moves to bolster its executive team with the addition of Chief Revenue Officer & Executive Vice President of Sales Ed Gershowitz, Chief Experience Officer Vaitari Anderson, and Chief Technology Officer Steve Hecker.

About the author

Khue Nguyen

Khue Nguyen

Khue (Ken) Nguyen is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider, where he helps cover the latest news in toys and pop culture. He’s also a part-time editor for a local newspaper in Columbia, Missouri. As a self-proclaimed Asian foodie, Ken enjoys roaming the downtown area of Columbia looking for a steaming bowl of noodle soup or a sizzling plate of stir fry whenever he’s not working.