Spielwarenmesse 2024 dates are here!
The 73rd Spielwarenmesse is planned to be an impressive event, much like previous iterations. The dates for the upcoming event, officially released by Spielwarenmesse eG, are Jan. 30-Feb. 3.
These new dates mark a change in the usual running days for the trade fair, as it will now be running from a Tuesday to Saturday rather than a Wednesday to Sunday. The organizers have said this is in response to footfall analysis as well as surveys. Participants in the fair generally expressed Sunday was less workable.
“In addition, many attendees expressed a preference for an additional day during the week,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “At the same time, we’re sticking to the Saturday after listening to the needs of our specialist retailers, who continue to play an important role.”
Spielwarenmesse 2023 featured more than 2,100 exhibitors from 69 countries, presenting products and ideas to the fair’s attendees, including The Toy Book publisher, Jackie Breyer. This past year’s event was focused on the themes of industry trends, digitation, sustainability, and diversity. The upcoming Spielwarenmesse has yet to release themes or presenters, but interested parties can keep their eyes on the event’s website for future program releases.
