From January 28 to February 1, Spielwarenmesse will be hosting its Toy Business Forum for visitors to the trade show, which is scheduled to take place at the Nuremberg Exhibition Centre.
Visitors can get their knowledge of the industry up to speed at the free forums, where experts will explain new and worthwhile aspects of daily topics in 30-minute presentations.
The forums, which can be followed in both German and English, will be held daily from 1 p.m. to 3 p.m. at Hall 3A. The subjects addressed will be as follows:
- Wednesday: ToyKnowHow: Experiencing future trends & technologies
- Thursday: Licenses: Recognizing worldwide trends in 2015
- Friday: Online Marketing: Understanding strategies on the World Wide Web
- Saturday: Marketing: Discovering potentials for the trade
- Sunday: Visual Merchandising: Creating experience worlds
A selection of talks from 2014’s Toy Business Forum can be found at www.youtube.com/spielwarenmesse. Additional information is available at www.toyfair.de/toybusinessforum.