Spin Master inked a deal with Universal Brand Development to become master toy partner for the series, with plans to bring characters from Gabby’s Dollhouse to life through figures, play sets, plush, games, and puzzles. Set to debut globally next year, Gabby’s Dollhouse is created and executive produced by Traci Paige Johnson (Blue’s Clues, Daniel Tiger’s Neighborhood) and Jennifer Twomey (Blue’s Clues, Team Umizoomi). The toys are expected to hit retail in 2021.
“We’re thrilled to partner with Universal Brand Development on this exciting new TV series that is sure to capture the imaginations of preschoolers,” says Ben Gadbois, Spin Master‘s global president and COO. “Spin Master has had a long, successful partnership with Universal Brand Development, and we are looking forward to bringing our renowned innovation to the toy line for Gabby’s Dollhouse. This partnership further strengthens our preschool portfolio of both owned and licensed IP, leveraging our expertise and scale in the category.”
According to Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development, “Gabby’s Dollhouse is the ultimate dollhouse experience come to life.”
Each episode of the mixed media series will “unbox a surprise” before jumping into the world of cat characters that inhabit Gabby’s dollhouse.
Gabby’s Dollhouse is a mixed media series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Any adventure can unfold when playing in Gabby’s Dollhouse.
“The series is a fresh and modern take on traditional dollhouse play, and we look forward to collaborating with Spin Master to design toys that will inspire creativity and create endless opportunities for imaginative play and storytelling,” adds Lawandus.