Spin Master’s PAW Patrol Plush | Source: Spin Master Corp.

Spin Master issued its second annual Corporate Social Responsibility (CSR) report in an effort to track and highlight its progress against key benchmarks. The growing toy and entertainment company says that it has “a vision of bringing kids and families together through the timeless magic of play,” and its working to do that by focusing on four key areas of CSR: products, people, community, and environment.

“When we published our first CSR report a year ago, we couldn’t have imagined the significant challenges that would confront the world in 2020,” says Spin Master Chairman and Co-Founder Anton Rabie. “At Spin Master, we accelerated and adapted our CSR programs in response to the pandemic while also laying the foundation for the future. The health and safety of our employees was paramount, and we implemented supplemental programs aimed to help enable flexibility and ensure their wellbeing. Also, with children at home across the globe, isolated from friends and school, we answered the need to inspire joy and imagination through play with increased toy donations. Lastly, we continued to make progress against our environmental areas of focus to help ensure the sustainability of our planet for future generations.”

Related: State of the Industry Q&A 2021: Spin Master

Over the past year, Spin Master produced 274 million toys and was able to offset 100% of its self-generated carbon emissions while setting a plan in motion to launch two toy recycling programs this year. The company says that it reduced health and safety incidents in its facilities by 58% and that women now represent 43% of senior management. Additionally, Spin Master accelerated community efforts in response to the COVID-19 pandemic by producing and donating 451,100 face shields and donating 460,444 toys to kids around the world.

Spin Master’s 2021 CSR report can be viewed here in its entirety.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.