Today, Spin Master unveiled a breakthrough in the digital pet category with its new interactive digital pet Bitzee. Housed inside a purple pod, Bitzee pets are colorful displays that kids can touch, feel, and interact with in a new kind of play experience.

Bitzee starts as an 8-bit puppy character. Just like a real pet, it needs love and care to help it grow. Virtual interactions allow kids to feed them, rock them to sleep, and clean up after them. They respond to tilts, swipes, and shakes with sounds and reactions. When the love meter is full, Bitzee is ready to evolve.

Each Bitzee evolves from a baby to an adult and then to a super Bitzee. Kids can collect up to 15 characters in one pod, including a puppy, a hedgehog, a bunny, and more. Rare and legendary characters are also available including a butterfly, a poodle, a chameleon, a mercat, and a unicorn. Once the digital pet becomes a super Bitzee, kids discover its special outfit and unique game to play. For example in the mouse’s game, Chef, kids have to catch the falling ingredients, or in the unicorn’s game, Party Animals, kids have to break the piñata.

Related: State of the Industry Q&A 2023: Spin Master

“Spin Master has a reputation of delivering unique innovation and disrupting play patterns, transforming the way kids play and interact with toys,” says Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Bitzee epitomizes our obsession with pushing the boundaries of play, introducing adorable digital pets that kids can really touch, feel, and interact with, reimagining a once two-dimensional interaction and infusing it with color, gamification, and collectability.”

Bitzee will be available starting on Aug. 1 at select major retailers for $29.99. It is recommended for children ages 5 and up.

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.