Source: Surge Licensing

Independent author and illustrator Diane Alber appointed Surge Licensing to develop a full consumer products program inspired by her Amazon chart-topping kids’ books.

Over the past three years, Alber has published more than 50 books branded under three banners: Inspire to Create, Inspire to Create a Better You, and Never Let A…

Under the new deal, Surge will look to license Alber’s popular characters, including Scribble, Little Spot, and Unicorn.

“Diane’s books have resonated with kids and their parents, teachers, counselors, and caregivers across the U.S., inspiring kids to be creative, use their imaginations and helping them to understand emotions,” says Elan Freedman, executive vice president, Surge Licensing. “There are countless possibilities to develop consumer products that will further engage children with Diane’s stories and characters, and we look forward to working with licensing partners across multiple categories, starting with publishing and expanding into toys, apparel, back-to-school, home décor and more, to develop a program that truly reflects the passion and sentiment in her books.”

All of Alber’s books come with sticker sheets, and additional coloring books, sketchbooks, and sticker books have been created for many of the titles.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.