After selling more than 250 million Tangles worldwide, the makers of the iconic fidget toy are set to unleash one of their biggest product launches yet.
Tangle Creations‘ Furry Fidget Friends are “magical fidget companions” that are designed to spark kids’ creativity and imagination with every bend, twist, and turn. Each manipulative plush toy has sparkly eyes and a cuddly face and kids can fidget, twist, and reshape for an all-new sensory experience.
This is our best Tangle yet. Not only are Furry Fidget Friends insanely adorable, but they embody everything the toy industry is about — curiosity, inclusive play, collectability, and whimsy.”
Beyond the ASMR elements, Furry Fidget Friends are geared toward the therapeutic benefits that Tangle is known for, including hand and mind wellness.
The first series includes a variety of creatures, including flamingoes, cats, monkeys, unicorns, and more, each hailing from “the land of Tangleonia where imagination and creativity are the keys to every kid’s happiness.” Kids can personalize their Furry Fidget Friend with an included Friendship I.D. Card.
“We are reshaping the plush and fidget toy categories with our newest Fidget Friends,” Zawitz says. “Kids and parents will love the sensory benefits of fidgeting, but also the support and companionship that each plush offers wherever they go.”
Attendees at Toy Fair in New York City can visit Tangle Creations in Booth No. 2835 to see the full range of Furry Fidget Friends and other products from Tangle Creations. Toy Fair takes place Sept. 30-Oct. 3 at The Javits Center.
The Toy Book will also be in the house with its super-sized Toy Fair issue. Stop by Booth Nos. 1688-1689 to grab your copy, while supplies last!
