The Tetris brand marks its milestone 35th anniversary with new licensing partners and plans to introduce new games, apparel, toys, lifestyle goods, and more in the months ahead. Since 1984, the puzzle game has continued to entertain millions of fans, evolving into a lifestyle brand with the idea that “we all fit together.”

Its global network of licensing agents has new partners in the U.S., Israel, France, and Mexico, including Brand Fresh Management, SAGOO, Tycoon, and LDI.

Recent consumer products announced for the U.S. include a collaboration with Puma set for release this fall, an Arcade Classics edition of classic Tetris from Basic Fun! Toys, and a Tiny Arcade version of the game that’s slated for release from Super Impulse in March.