Bonkers Toys continues to sign licensing deals for YouTube-based toys in a new partnership with popular channels Trinity & Beyond and Braille Skateboarding.
Due to launch this fall, both sets of toys will be showcased at Toy Fair New York by appointment only. Consumers can expect them at all nationwide retailers.
Trinity & Beyond racks up around 160 million views per month. The toy line will include buildable figures, fashion dolls with hair play, and jewelry surprise boxes based on Trinity and Madison’s adventures.
The toy line based on Braille Skateboarding will include blind bags based on skateboards, skate ramps, and mystery surprise sets. Braille is the No. 1 skateboarding channel on YouTube with more than 1.4 billion lifetime views. Its series, Skate Everything, features themed skateboards made from items such as computer keyboards and toys.
Click here to view the Toy Book’s full coverage of Toy Fair New York.
