Hasbro Inc. and The Walt Disney Co. have inked a renewal of their strategic merchandising relationship for the Marvel and Star Wars brands.
The Star Wars license agreement includes the rights to toys and games based on entertainment properties including Star Wars: The Clone Wars and The Mandalorian, and will incorporate fan-favorite characters such as The Child aka Baby Yoda.
Under the Marvel licensing agreement, Hasbro will continue to develop a wide range of toys and games for Marvel’s global universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow, and Black Panther.
“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises,” says Brian Goldner, Hasbro chairman and CEO. “Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.
Both agreements are multiyear deals and cover all film and television properties as well as Disney+ content for each respective franchise.