At Toy Fair New York, ZURU revealed plans to build out its Rainbocorns brand through a number of strategic licensing deals coordinated by Brand Fresh Management. Under the newly inked deals, Rainbocorns will make their way into apparel, sleepwear, stationery, accessories, and more.

“The surprise factor, collectibility and soft plush play of Rainbocorns have appealed to kids from the get-go,” says Aneisha Vieira, global brand director, ZURU.

Licensees for North America include master apparel partner Jerry Leigh; Bendon (coloring books, activity sets); Inkology (stationery, journals, diaries, pens); Sinco (watches, hair accessories, bracelets, and charms); Infinity Product Group (Comfy Critter Combo Blanket);  Danawares (hydration, placemats, lunch bags, camp chairs, puzzles, jewelry boxes); and Montco Crafts for Pop Outz activity sets.

ZURU’s Rainbocorns Sequin Surprise series two won the People’s Choice Award at the Toy Association’s 2020 Toy of the Year (TOTY) Awards last Friday.

Brand Fresh Management’s Janice Ross was recently appointed president of Women in Toys, Licensing & Entertainment (WIT).