Pressure Games is looking to reinvent the classic game of hide-and-seek with a new product that combines handheld gaming and physical play.

Countdown was designed and built for diverse play, from a reinvented classic game of hide-and-seek outdoors to tabletop gaming inside and on the go. Countdown includes more than 12 retro-inspired reflex, logic, and movement puzzles that can be played right out of the box. Games include Trigger Finger, Color Wheel, Whack-a-Mole, Cut the Wire, and more, with the ability to add future games and updates through the companion Countdown app.

Following the prototype’s first award-winning appearance at this year’s Outdoor Toy Awards, Pressure Games has launched a Wefunder crowd equity campaign to raise the necessary capital to bring Countdown to market next year.

“Kids today need more interactive play experiences not only with other kids but with the whole family, says Alex Andreae, founder and CEO of Pressure Games. “For kids, there is a constant need to hop from screen to screen, tablets, laptops, mobile phones, and parents today are ‘always on.’ Our toys are meant to reinvigorate traditional active play in a way that resonates with kids and families alike.”

Ahead of Countdown’s formal launch, the company has formed partnerships to assist in marketing and manufacturing. Valerie Vacante of Collabsco is on board as a key member of the Pressure Games advisory board, while Matt Nuccio of Design Edge is a retained consultant set to lead manufacturing.

Interested parties can view the Pressure Games deck and Wefunder information here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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