The Genius of Play inspired more than 100 days of play this summer with its “Tag, You’re It!” sweepstakes. The organization received more than 2,540 entries on Instagram and Twitter combined, each featuring photos of families and children having fun and expressing themselves through play.

The “Tag, You’re It” sweepstakes took place on Instagram and Twitter between July 9 and Aug. 6 to help promote the importance of play during the summer months. During that time, parents were asked to share pictures of their children at play using the hashtags #GeniusofPlay and #sweepstakes and to tag their friends for a chance to win a trip for four people to Orlando, Florida worth $5,000.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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