Source: The Insights People/The Toy Book

The Insights People is extending to the reach of its Kids Insights and Parents Insights research and data platforms into the Asia-Pacific region.

Data collection for Indonesia, Japan, the Philippines, and South Korea began on Feb. 1 with the first reports expected to be issued in May. In these four countries, Kids Insights and Parents Insights will survey more than 7,000 kids ages 3-18 and 3264 parents every week to provide detailed market intelligence to its clients.

“This represents an important development for us as a business, as we have experienced significant demand for our services in this region, says Nick Richardson, founder and CEO, The Insights People. “Initially, we will be running all of our Asia-Pacific operations from the UK, but we will be looking to launch an office in the region later this year.”

Source: The Insights People

Kids Insights and Parents Insights is established in the U.S., Canada, UK, Australia, Brazil, China, France, Germany, India, Italy, Mexico, Russia, and Spain. The company provides kids, parents, and family market intelligence to clients including Amazon, BBC, Disney, F1, Kraft, Mattel, T-Mobile, Warner Bros., and more.

Related: Hasbro Pulse UK Opens its Virtual Doors for UK Collectors

In addition to its continued global expansion, The Insights People has launched its proprietary Media Mix Compass Tool to allow real-time, kid-focused, global media planning. The tool takes into account 17 different types of media in an effort to help companies determine the right media mix for each unique campaign. Interested parties can learn more about the platform and gain access to a demo of The Insight People’s real-time data portal at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.