Data collection for Indonesia, Japan, the Philippines, and South Korea began on Feb. 1 with the first reports expected to be issued in May. In these four countries, Kids Insights and Parents Insights will survey more than 7,000 kids ages 3-18 and 3264 parents every week to provide detailed market intelligence to its clients.
“This represents an important development for us as a business, as we have experienced significant demand for our services in this region, says Nick Richardson, founder and CEO, The Insights People. “Initially, we will be running all of our Asia-Pacific operations from the UK, but we will be looking to launch an office in the region later this year.”
Kids Insights and Parents Insights is established in the U.S., Canada, UK, Australia, Brazil, China, France, Germany, India, Italy, Mexico, Russia, and Spain. The company provides kids, parents, and family market intelligence to clients including Amazon, BBC, Disney, F1, Kraft, Mattel, T-Mobile, Warner Bros., and more.
In addition to its continued global expansion, The Insights People has launched its proprietary Media Mix Compass Tool to allow real-time, kid-focused, global media planning. The tool takes into account 17 different types of media in an effort to help companies determine the right media mix for each unique campaign. Interested parties can learn more about the platform and gain access to a demo of The Insight People’s real-time data portal at kidsinsights.com/portaldemo.