Source: The Nacelle Co./The Toy Book

Just six months after signing a one-year, first-look deal to identify toy properties for The Nacelle Co.’s development and production slate, Michael Goodman has joined the company full-time.

The Nacelle Co., producers of Netflix’s The Toys That Made Us, The Movies That Made Us, and the multiplatform A Toy Store Near You, appointed Goodman to the role of vice president, management and development. In his new role at Nacelle’s management division, he will specialize in packaging intellectual properties (IP) for development.

“Michael has, and will continue to play a pivotal role in helping The Nacelle Co. pivot towards the next step in our studio’s evolution,” says Brian Volk-Weiss, founder and CEO.

Over the past 10 years, Goodman has led MLGPC, a boutique licensing agency through which he’s represented toy designers, authors, illustrators, and other creatives in packaging and licensing their IP. Throughout his career, Goodman has identified, sold, and licensed IP to companies including Hasbro, Mattel, Spin Master, Jakks Pacific, Funko, Super7, Saban Brands, Just Play, Goliath Games, Creepy Co., Rainbow, YTV, Teletoon, Macmillan, and Scholastic.

Related: From Shelf to Screen: The Dramatic Evolution from Toymakers to Entertainment Companies

“Coming from the world of toys and pop culture-based consumer products, I was a fan of what Nacelle was doing before ever working with them,” Goodman says. “What drew me to the company was their ability to create programming that demonstrated a deep understanding of pop culture while serving a wide audience.”

Goodman recently consulted on and represented rights for Troma Entertainment (The Toxic Avenger, Toxic Crusaders, and Sgt. Kabukiman N.Y.P.D.) alongside new and classic toy brands such as Werepups, The Original Big Wheel, Robo Force, Power Lords, Great Garloo, Marx Toys, and more. Last fall, he brokered a deal between J. Lloyd International and Ahmet Zappa‘s Monsterfoot Productions (Disney’s The Odd Life of Timothy Green) for the rights to the Weird-Ohs monster hot rod model kits that were originally offered by the Hawk Model Co. in the 1960s.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.