Look out, Los Angeles. The Toy Association is officially heading back to the city in 2027 for another round of toy previews.
The LA Spring Preview Market Week will take place May 17-21, followed by the LA Fall Preview Market Weeks from Sept. 13-24. Both events will bring toy manufacturers, retailers, and industry professionals from around the world to LA’s Toy District to preview new products, explore emerging trends, and create new connections within the global toy community.Â
The announcement builds on the success of the 2026 LA Fall Toy Previews last month, which drew large crowds to El Segundo, California, throughout its Sept. 14-26 run. Demand for showrooms within the recently opened Toy Building skyrocketed, with its original four floors nearly fully occupied with permanent tenants. As a result, The Toy Association plans to expand the building with two additional floors, increasing its capacity by an extra 50,000 square feet.
In terms of programming, Circana and X Tracks Licensing Summit will both return to the 2027 events with a slate of educational sessions for professionals across the toy industry. Additional speakers and special events will be announced in the coming months as the dates draw nearer.Â
For more information about the 2027 LA Preview Market Weeks and showroom opportunities at The Toy Building, visit The Toy Association’s website.
