Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announces a licensing agreement with Intimo to deliver a diverse range of Yu-Gi-Oh!-branded products to the U.S. market. 

Intimo is a privately-held apparel and accessories company specializing in licensed merchandise. The company is celebrated for providing stylish, high-quality products, including sleepwear, loungewear, blankets, backpacks, and lunch bags. Intimo also has a history of successful collaborations with Paramount, Warner Bros., Hasbro, and Universal. 

With this agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The Yu-Gi-Oh! collection is expected to launch in time for the upcoming holiday season. 

Intimo will develop of range of Yu-Gi-Oh!-branded products, including backpacks and lunch bags. | Source: Intimo

“Intimo has a strong presence in the children’s market. They are actively expanding its portfolio to embrace evergreen anime properties,” Coleman says. “Yu-Gi-Oh! is the clear choice for this expansion. We are excited to work with the Intimo team to launch a full product line, including comfortable pajamas, cozy blankets, stylish backpacks, essential cold-weather gear, and practical lunch boxes.” 

“Partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of our growing anime portfolio,” says Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising, Intimo. “We are committed to delivering products featuring fans’ favorite characters and upholding the high standards Intimo is known for. 

For more information, reach out to the media contact, Jeff Pryor, at [email protected].

About the author

Taylor Battle

Taylor Battle

Taylor is an assistant editor at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.

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