2022 Toy of the Year (TOTY) Awards | Source: The Toy Association

Live from New York, it’s the TOTY Awards!

Following the news that Toy Fair New York is canceled again this year, The Toy Foundation‘s 2022 Toy of the Year (TOTY) Awards are going virtual. Often considered to be the Oscars of the toy industry, the TOTY Awards program recognizes the top toys and games on the market and is a vital fundraiser for The Toy Foundation.

This year’s TOTY ceremony and Toy Industry Hall of Fame induction were set to kick off Toy Fair week during a gala event on Friday, Feb. 18. Now, the event will take place as a live stream beginning at 4 p.m. ET on that same date. As with last year’s virtual TOTYs, the public is invited to attend for a peek behind the curtain at the industry’s annual celebration.

“While we were all looking forward to gathering in person at the TOTYs, we know that the virtual gala will still bring all the excitement, celebration, and anticipation that the awards program is famous for — right to the comfort of your own home,” says Pamela Mastrota, executive director of The Toy Foundation.

Related: The Toy Foundation Reveals 2022 Toy of the Year Finalists

During the virtual TOTY event, winners will be unveiled in each of the 16 main categories in addition to the overall Toy of the Year Award and People’s Choice winner. Special presentations highlighting the Hall of Fame inductees and the Foundation’s philanthropic efforts will also be shown.

Additional information regarding the program and options donations or refunds for tickets purchased to the live event can be found at The Toy Association website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.