Toikido will launch its newest brand in 2023. | Source: Toikido

Toikido is establishing a new brand in North America. 

The toy and entertainment company known for its Among Us toy line, announced a partnership with Retail Monster to bring its newest brand, Piñata Smashlings, to the U.S. and Canada. 

“The bright fun world of Piñata Smashlings is set for a multiplatform release in 2023,” says Darran Garnham, founder and CEO at Toikido. “We have launches planned in toys, trading cards, gaming, animation, live events, and more.” 

Piñata Smashlings will launch with partnerships on multiple platforms. | Source: Toikido

“Darran and the Toikido team are renowned for their innovation across the entertainment and toy landscapes, and with Piñata Smashlings, Toikido is poised to take the industry by storm again,” says Colin McLaughlin, vice president of licensing and sales at Retail Monster. “Our team is eager to introduce the licensing and retail communities to the Piñataverse.” 

Related: Jada Toys, Universal Extend Licensing Pact for Vehicles, Action Figures

Piñata Smashlings is set to debut in 2023 on multiple platforms and will feature collaborations with Topps trading cards, PMI, and Roblox

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube