Briko

India’s Toonz Media Group entered a co-production arrangement with Turkey’s Fauna Entertainment for Briko — a new edutainment series featuring live-action and animation.

Geared toward kids ages 4 to 7, the series follows a young boy named Briko and his hyperactive pet rabbit, Hepi. In each episode, the duo will come across a surprise box that will challenge them in a different way. Once they figure out how to open the box, they use their imaginations to create incredible things from seemingly ordinary everyday objects. The 52-episode animated series will be supported with live-action tutorials that will show kids how to make the item created by Briko and Hepi.

Toonz Media will debut a trailer by the end of June, with the first episodes being shown at MipJunior and MipCom later this year. The series is expected to be completed by the fourth quarter of next year.

Currently, an unnamed Turkish broadcaster and toy partner are said to be on board, with a STEM-based standalone Brik-Box and other toys and products being developed.

Toonz will handle the animation production, while Fauna will be responsible for script development and production of the live-action elements. Both companies share the co-ownership of the IP, and Toonz has worldwide distribution rights across all platforms and territories except in Turkey, which will be handled by Fauna.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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