Original, print-first features are at the heart of The Toy Book legacy, and this year our team of in-house writers and editors, in collaboration with a host of talented freelancers, delivered a fantastic array of fresh content.
As we close the books on 2023 and look forward to a better 2024, our team has analyzed the data to see which stories resonated most with readers of The Toy Book this year in terms of traffic. One glaring fact: Big brands and licensed properties dominated the scene this year.
Check out our Top 10 Print-First Features and the Top 5 Digital-First Features of 2023!
The Top 10 Print-First Features of 2023
- The Year of Rebalance: Toy Manufacturers and Retailers Adapt to Shrinking Wallets
- Property Profile: Transformers — More Than Meets the Eye
- Full-Throttle Fun: Monster Jam Continues to Captivate Families With ‘The Greatest Show on Dirt’
- Backstory: Cabbage Patch Kids Celebrates 40 Years
- Into the Santaverse: Expanding Santa’s North Pole beyond the Elf on the Shelf
- Tales of Toy Fairs Past: From Elephants and Blizzards to the Grinch and Beyond
- Five Nights at Freddy’s: Independent Multimedia Mayhem Goes Mainstream
- Talkin’ Toys: Carrera — Racing Into 2024
- From the Tabletop to the Toy Department: Hasbro’s Dungeons & Dragons Goes Mainstream
- Teenage Mutant Ninja Turtles — Mayhem in the Toy Aisle
Bonus: The Top 5 Digital-First Features of 2023
- Mattel’s Josh Silverman Leads the Way in Location-Based Entertainment
- A New Era: Litzky PR Reveals Leadership Transition
- Backstory: The Legend of the Toys “R” Us Geoffreymobile
- Insights from Overseas: The Toy Book at Spielwarenmesse 2023
- The Paley Center for Media Honors Hasbro Centennial with Gala Tribute, Media Speakers
Click here to see the full archives of previous “Toy Book Top 10” features.
Want more toy industry news in your feed? Follow the Toy Book on LinkedIn, X (formerly Twitter), Instagram, Threads, and Facebook.